Personalized jewelry will become the trend in the jewelry industry in the future. Many consumers who have bought jewelry in brand stores must have had such an experience. Although there is a wide range of goods and styles in the stores, it is always challenging to choose what they like. I did an interview survey and got the genuine opinion of most customers. I want to buy unique jewelry that can express my heart.
More and more young consumers will encounter the reception process of many brand assistants. These young people pursue individuality and are willing to have different opinions and expressions from others. Whether engaged, married, or wearing it themselves, they want a meaningful piece of jewelry to show off. The emergence of customized jewelry can effectively solve these needs.
Private customization is like a process of giving life to jewelry. When designers and artisans design and make customized jewelry, they show not only the rare value and exquisite craftsmanship of gems but also the customizer’s personal attitude, wisdom, and values. The final production of custom-made jewelry should go through the selection of gems, design communication, and final confirmation of the sketch. In the whole process, the designer must communicate with the customizer many times so that the jewelry will be full of the customizer’s mark and emotional appeal.
As the most popular consumption concept in the West, famous jewelry brands, small personalized brands, and designer brands worldwide will provide relevant private customized jewelry services. Personal jewelry customization refers to a process in which the customer only needs to tell the jewelry company their needs and budget when there is no style design. A unique designer carries out personalized one-to-one design and production. Traditional jewelry customization mode is generally of this nature. The difference now is that computer and network technology are applied among them. Online remote one-to-one customization significantly improves the design efficiency, reduces the design cost, quickly responds to customer needs, and meets customers’ various personalized plans.
Why is personal customization the development trend of the future jewelry industry? Personalized customization is one of the core features and services of the jewelry industry. Its uniqueness lies not only in its insistence on original creation and love; It also lies in the warmth and wisdom deposited in the production so that jewelry is no longer cold stone and material but its “commemorative significance and value charm.” At the same time, from the perspective of consumers, it conveys the sense of participation and achievement of “you are the customer, you are also the jewelry designer.”
It is known that jewelry designers and artisans create jewelry with extremely patient design ideas and exquisite skills. Each piece is repeatedly carved and strives for perfection in details to make customized jewelry more humane temperament and temperature. All of these are unmatched by the mass jewelry produced by industrialization and process. In addition, the customized jewelry works will be numbered by the design sketch, signed by the designer and stamped with the brand mark, and archived for the retention of customers, becoming their exclusive and exclusive collection materials.
Jewelry customization based on personal preference and taste has an entirely different purchasing experience from traditional brand stores, which is young consumer groups’ desired and expected consumption. In their opinion, the jewelry obtained through customized means and channels has more vitality. It can best reflect the preciousness and value of the jewelry. No matter how time passes, a piece of personal jewelry endowed with mind and time and a particular story is more accurate and charming in its inheritance and commemorative significance.
The whole jewelry industry is in the stage of transformation and upgrading, and the difficulties in selling popular currency jewelry have seriously affected the market share of brands. As a personalized business model, it is the right time for personal jewelry to be introduced into the overall operation framework of brands. Although, for most brands, private customization does not have a strong sales advantage due to the small amount of business and the difficulty of operation, personal jewelry customization must be an indispensable part of brand business in the long run. For brand communication, promotion, and cultural construction, integrating private jewelry will make the brand more dynamic and connotation.
Jewelry customization is a natural demand and attribute of jewelry as an ornament. Due to the limitation of economic and technological development, jewelry customization used to be a luxury service exclusively enjoyed by nobles and wealthy social classes, which became one of the symbols of their identity and status. Jewelry customization is equal to luxury goods. With the development of the economy and the popularization of contemporary jewelry technology and network, jewelry customization has a brand new way to achieve because to meet the personalized needs of customers and become popular — unique you wear unique jewelry, become a customized service that people can enjoy.
